Music Marketing Project Blog Post #1: Journee Fae

     Hello, this is Diego again. We have been working on our marketing campaign for our upcoming country star, Journee Fae.

During our research, we have found that the young crowd has shied away from country music largely in part with overused melodies, lyrics, and cliches. The majority of country music fans are over the age of 30 according to https://brandongaille.com/46-curious-country-music-demographics/#:~:text=16%25%20of%20the%20listeners%20in,on%20to%20a%20college%20program.

Our goal with Journee Fae is to change that. We want Journee to be widely enjoyed across all age groups in all regions of the country. Therefore, we are announcing Journee's first tour; A Global Journee: USA Tour 2022.

We have had some great ideas for the marketing project. Aneesa came up with the tour name and is spreading the word all over social media. Sebastian drew up a storyboard for Journee's first music video "Need You Now." Joel and I have been working on the project presentation. Our biggest challenge has been deciding what kind of artist Journee would be? Would she be a "traditional" country singer or an artist with a brand new way of country music?

We are currently looking into recent trends in the country music industry and putting forward our new form of country music, Neotraditional Country. We are planning to market Journee Fae towards the young crowd, as well as long-time fans of country music.