Since the action movie genre has been around for almost half a century, there have been many different takes on the genre. There are the gritty beat-em-up films like the John Wick franchise, the psychological ones like The Matrix, the adrenaline rush ones like Mission Impossible, and even the comical ones like Deadpool. But one thing remains true. The fact is that the main audience for all of these kinds of films is young males. According to this neat article from Filmsite.org (here), the target audience for action films are 13-35-year-old males.
Screenshot from the article:
The target audience is explained by the common content of an action film. Almost every action film has at least one of the following: fistfight, car chase, foot chase, shootout, stunts, brutality, and sexual content. All of these components are found to be enjoyed by males aged 13-35. The Fast & Furious Franchise is famous for its car chases, Mission Impossible is known for its stunts, and the James Bond franchise is notorious for its sexualization of women. These are some examples of successful action movie franchises. Notice how I said franchises and not films. Why are they called franchises? Tune in tomorrow to find out.
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